We start by learning about the hardware startup landscape and help you identify the key actors who can help you realize your goals. Next we look at how to get the early supporters onboard such as your co-founders, advisors and first customers. Finally explore how your product fits into the market place looking at market research, branding, and most suitable revenue model. 

In the second phase we learn how to match the functional utility of your product with your end users needs in an iterative process. We learn how you can work with engineers and designers to build your prototype and how to choose the right manufacturing partners. Finally we look at what certification is needed for your product and how you complete the certification process.

In the third phase we study your best options for early-stage financing. We learn about best practices for running a successful crowdfunding campaign as well as how to execute more traditional forms of raising capital through external investors such as business angels, venture capitalists, and strategic investors.

In the final phase we focus on how to make the transition from a product to a business. We learn how to go-to-market by understanding different pricing strategies, fulfillment best practices, and marketing. We also dive into the most important legal considerations such as agreements, liabilities, intellectual property and tariffs. In the last session you will get the chance to pitch to a live audience of friends, families, mentors, and investors.